How important is the first impression?

How important is a logo, a photo of a product?

Sometimes it takes weeks of study and meetings to create the first page and the first impact. Art Oral ceramic has another story and now I will tell you it.
One evening this autumn I was having dinner with Klaus and other technicians. We were discussing the cover of the kit, and given the relevance to art, both of the name and of the character, different ideas emerged and one of them was to copy famous works of art. After a few minutes I proposed making a new image, because in my view the cover of a product of Klaus Mueterthies must have its own creation!
No sooner said than done!
The next morning in his laboratory the image was produced. There are many colours that reflect the differences that are combined with various movements of spatula, both vertical and horizontal to represent the different dental technicians all over the world and all the colours that blend to create a beautiful and cheerful work of art.
Later, in some places there is Klaus's imprint along with that of Fabiano Bolzani for the proximity between Germany and Italy in realisation of the project, and in the end, I do not know how voluntarily, a drop of wine was spilt by the very nice Dutch technician Derk Jan de Haan, a symbol of friendship and happiness of the moments of sharing.
All this gave light to the ceramic Art Oral kit cover

LP